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Young riders mango-scented detangler and non-metal stud attract investors attention at BETA International
A non-metal stud, a mango-scented detangler and a water saving device were they innovative equestrian products attracting investors attention at the inaugural Mustangs Corral held at BETA International 2026.The three businesses received offers to support their businesss growth and development after pitching live in front of David Mitson (HLM Investment Group, who own brands including evoke, Science Supplements and Westgate), Joanna Jensen (founder Childs Farm), and Michael Darley (Country Direct). For the victors, there was the chance to secure investment up to 250,000, as well as mentoring and industry contacts.The finalists were Cross Section Equestrian, SealStop, Neigh Tangles, and Stud Fast with the three latter businesses receiving offers.SealStop pitched for 200,000 to help take their innovative water saving device to the next level. They were offered 100,000 for an equity stake. It went really well, I was pleased with the feedback, said co-founder Belle Richardson (pictured above). I had some questions that were challenging and made me think about where I am in the business, what I want, and I was really pleased with the outcome.Eleanore Kelly (pictured below) pitched Stud Fast, the first non-metal stud made from a polymer designed to promote horse welfare through the reduction of injury. To get the opportunity, even if I hadnt had the offer of investment, to talk about something I really believe in is fantastic for me, she said.I really am passionate about improving the welfare and safety element and I think this is the perfect platform to do that. She received an offer for 50,000 for an equity stake with additional benefits including access to a global distribution network.The final brand to get investment was Neigh Tangles, founded by young riders Holly and Sadie (pictured top), who are 11 and 15. This detangler brand started with 600 and has grown through direct sales and being stocked in five tack shops in Scotland. David offered to support the girls financially with product development costs and suggested Joanna supported with her formulation expertise to increase the range, and Michael helped with his sales network. Were extremely excited to work with them all and see what we can do, the girls said.David Mitson said the contest was a great platform to showcase the equestrian entrepeneurs. There were some really good pitches and some products that I believe have amazing potential, he said. They all did themselves proud and coped with the questions well in front of a live audience. They now have a short period of time to decide if they accept the offers of investment and I am sure it will be an exciting future for these brands regardless.Related contentComplete guide to choosing and fitting studs *Video*Can horses drink rainwater? Expert shares rainwater harvesting tips for equestriansMane and tail detanglers independently tested by horse ridersSecuring sponsorship: What it takes to be a brand ambassadorThe post Young riders mango-scented detangler and non-metal stud attract investors attention at BETA International appeared first on Your Horse.
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